SyncTools vs Entriwise: Which Amazon-to-QuickBooks Integration Is Right for You?
Entriwise syncs Amazon to QuickBooks — and nothing else. If you sell on more than one channel, or use any accounting system other than QuickBooks, you've already outgrown it. Here's the full comparison.
Entriwise does one thing: it syncs Amazon settlements to QuickBooks. If Amazon is your only sales channel and QuickBooks is your accounting system, it works. The moment you sell on any other platform — or use Xero, NetSuite, or Sage — Entriwise hits a hard wall. SyncTools covers every channel Entriwise covers, plus Shopify, WooCommerce, eBay, Etsy, Walmart, and Linnworks, and connects to six accounting systems instead of one.
TL;DR: Entriwise is Amazon-to-QuickBooks only — no Shopify, no WooCommerce, no Xero. SyncTools connects eight sales channels to six accounting systems and starts free. If you sell anywhere beyond Amazon or use any accounting system other than QuickBooks, SyncTools is the only viable choice between the two.
What Is Entriwise?
Entriwise is an Amazon-to-QuickBooks accounting integration that automates the sync of Amazon settlement data into QuickBooks Desktop or QuickBooks Online. It was designed specifically for Amazon sellers who need to stop manually reconciling payouts from Seller Central.
What Entriwise does well:
- Syncs Amazon FBA and FBM settlements to QuickBooks (Desktop and Online)
- Handles Amazon-specific fee types: FBA fulfillment fees, storage fees, referral fees, advertising charges
- Maps Amazon settlement line items to QuickBooks accounts
- Supports multiple Amazon marketplaces (US, UK, Canada, EU) into a single QuickBooks company file
Where Entriwise stops:
- Amazon only — no Shopify, WooCommerce, eBay, Etsy, Walmart, or Linnworks
- QuickBooks only — no Xero, NetSuite, Sage, Zoho Books, or Microsoft Dynamics 365
- Summarized settlement sync — no individual transaction or order-level sync
- No free plan
For an Amazon-only seller using QuickBooks Desktop, Entriwise is a functional, purpose-built tool. For anyone outside that specific combination, it is not an option.
What Is SyncTools?
SyncTools is a multi-channel eCommerce accounting integration platform that connects Amazon, Shopify, WooCommerce, eBay, Etsy, Walmart, and Linnworks to six accounting systems: QuickBooks Online, Xero, NetSuite, Sage, Zoho Books, and Microsoft Dynamics 365 Business Central.
Multi-channel strengths:
- One account covers all your sales channels — Amazon plus any combination of Shopify, WooCommerce, eBay, Etsy, Walmart
- Summarized sync (settlement-level journal entries) and individual transaction sync (per-order detail) available on all plans
- Free plan (200 transactions/month) with no credit card required
- Guided onboarding session included with paid plans
- Phone support from the Basic plan ($39/month) upward
For Amazon sellers specifically, SyncTools maps FBA fees, FBM orders, refunds, advertising charges, and storage fees to configurable QuickBooks Online or Xero accounts — the same core capability as Entriwise, with broader accounting system support and multi-channel expansion available when you need it.
Head-to-Head Feature Comparison
| SyncTools | Entriwise | |
|---|---|---|
| Entry price | $0/month (free plan) | Paid plans only |
| Amazon | ✓ | ✓ |
| Shopify | ✓ | ✗ |
| WooCommerce | ✓ | ✗ |
| eBay | ✓ | ✗ |
| Etsy | ✓ | ✗ |
| Walmart | ✓ | ✗ |
| Linnworks | ✓ | ✗ |
| QuickBooks Online | ✓ | ✓ |
| QuickBooks Desktop | ✗ | ✓ |
| Xero | ✓ | ✗ |
| NetSuite | ✓ | ✗ |
| Sage | ✓ | ✗ |
| Zoho Books | ✓ | ✗ |
| Microsoft Dynamics 365 | ✓ | ✗ |
| Summarized settlement sync | ✓ | ✓ |
| Individual transaction sync | ✓ | ✗ |
| Multi-channel single plan | ✓ | ✗ |
| Free plan | ✓ | ✗ |
| Phone support | From $39/month | Email-based |
| Guided onboarding | Free with paid plans | Self-serve |
Pricing: Entriwise vs SyncTools
SyncTools pricing
| Plan | Monthly | Transactions/month |
|---|---|---|
| Free | $0 | 200 |
| Lite | $19 | 200 |
| Basic | $39 | 500 |
| Standard | $59 | 2,000 |
| Plus | $89 | 5,000 |
| Overage | $5 / 100 transactions | — |
SyncTools charges one price for all connected channels. An Amazon + Shopify + eBay seller pays the same as a single-channel seller at the same transaction volume. There is no per-channel multiplier.
Entriwise pricing
Entriwise plans are priced by Amazon sales revenue volume (not transaction count). Plans start in the range of $15–$20/month for lower-volume sellers and scale upward as Amazon GMV increases. Check entriwise.com for current plan tiers — pricing has changed over time.
The key structural difference: Entriwise’s per-revenue pricing means costs increase as your Amazon business grows, independent of transaction count. SyncTools’ per-transaction pricing is predictable and applies across all channels — growing your Amazon volume or adding a new channel doesn’t automatically push you to a higher tier.
No free plan. Entriwise does not offer a permanent free tier. SyncTools’ free plan (200 transactions/month) lets you connect your Amazon account and verify the integration before committing to a paid subscription.
Multi-Channel Support: Beyond Amazon
This is the most important structural difference between the two tools.
Entriwise was built for Amazon sellers. That focus is also its ceiling. If you decide to launch a Shopify store, expand to eBay, or list on Walmart, Entriwise cannot sync those channels. You would need a second tool — paying twice, managing two integrations, and reconciling across both.
SyncTools handles multi-channel from a single account:
- Amazon + Shopify: Both channels sync to QuickBooks Online or Xero under one plan
- Amazon + WooCommerce: Common for brands with a DTC site alongside Amazon listings
- Amazon + eBay + Etsy: Handcraft and vintage sellers often span all three
- Linnworks users: SyncTools integrates directly with Linnworks for multichannel order management, giving a unified sync pipeline from order management to accounting
For any seller who is currently Amazon-only but expects to expand: the cost of switching tools mid-growth is high. Migrating account mappings, re-training your bookkeeper, and handling historical data gaps all take time. Choosing a multi-channel-capable tool now avoids that.
Customer Support & Ease of Setup
Entriwise is a self-serve product. Setup is guided by documentation and in-app instructions. Support is email-based. For a straightforward Amazon-to-QuickBooks setup, this is manageable.
SyncTools includes a free guided onboarding session with all paid plans. A real person reviews your Amazon account structure, maps your fee categories to the correct QuickBooks or Xero accounts, and confirms the first successful sync before leaving you to run independently. Most merchants complete configuration and first reconciliation in under two hours.
Phone support is available from the Basic plan ($39/month) upward — a differentiator for businesses that need same-day help resolving sync issues rather than waiting for email replies.
Who Should Stick With Entriwise?
Entriwise is the right choice if all three of these are true:
- Amazon is your only sales channel — and you have no near-term plans to expand to Shopify, WooCommerce, eBay, Etsy, Walmart, or any other platform
- You use QuickBooks Desktop — SyncTools does not currently support QB Desktop; Entriwise does
- Settlement-level summarized sync is all you need — you don’t need per-order or per-transaction detail in your accounting system
If all three conditions hold, Entriwise is a functional, purpose-built tool and there is no compelling reason to switch.
Who Should Switch to SyncTools?
Switch to SyncTools if:
- You sell on any channel beyond Amazon — Shopify, WooCommerce, eBay, Etsy, Walmart
- Your accounting system is Xero, NetSuite, Sage, Zoho Books, or Microsoft Dynamics 365
- You want individual transaction sync (per-order detail, not just settlement summaries)
- You’re on QuickBooks Online and want a free plan to test before committing
- You want phone support and guided onboarding included in your plan
- You’re planning to expand to new channels in the next 12 months and don’t want to migrate tools mid-growth
The multi-channel gap is the clearest decision point. A seller adding Shopify to their Amazon business needs SyncTools — Entriwise cannot accommodate that expansion at all.
Verdict & Recommendation
For a pure Amazon-plus-QuickBooks-Desktop seller with no expansion plans, Entriwise serves its narrow use case well. It has been doing Amazon-to-QuickBooks sync for years and handles Amazon settlement complexity reliably.
For everyone else — multi-channel sellers, Xero users, sellers on QuickBooks Online who want a free tier, sellers who need per-transaction detail — SyncTools is the stronger choice. It covers the Amazon sync capability Entriwise provides and adds every dimension Entriwise lacks: multi-channel support, six accounting systems, individual transaction sync, a free plan, and guided onboarding.
The practical test: if you answer yes to any of these, SyncTools is the right tool:
- Do you sell (or plan to sell) anywhere besides Amazon?
- Do you use Xero, NetSuite, Sage, or another non-QuickBooks accounting system?
- Do you want to see individual orders in your accounting system, not just settlement summaries?
- Do you want to test the integration for free before paying?
Frequently Asked Questions
What is the main difference between SyncTools and Entriwise?
Entriwise connects Amazon to QuickBooks only — Desktop or Online. It supports no other sales channels and no other accounting systems. SyncTools connects Amazon, Shopify, WooCommerce, eBay, Etsy, Walmart, and Linnworks to six accounting systems. For any seller outside the Amazon-plus-QuickBooks combination, SyncTools is the only viable option between the two.
Does Entriwise support Xero?
No. Entriwise connects to QuickBooks (Desktop and Online) only. SyncTools supports QuickBooks Online, Xero, NetSuite, Sage, Zoho Books, and Microsoft Dynamics 365.
Does Entriwise support Shopify or WooCommerce?
No. Entriwise is built exclusively for Amazon sellers. It has no integration with Shopify, WooCommerce, eBay, Etsy, Walmart, or any other storefront. SyncTools handles all of those platforms from a single account.
Is SyncTools cheaper than Entriwise?
For many sellers, yes — particularly once you account for the free plan and multi-channel coverage. SyncTools starts at $0/month and paid plans begin at $19/month across all connected channels. Entriwise has no free tier and scales with Amazon sales volume. A multi-channel seller on SyncTools pays one plan price; with Entriwise, that seller would also need additional tools for non-Amazon channels.
Does SyncTools support QuickBooks Desktop?
SyncTools focuses on QuickBooks Online and cloud accounting. Entriwise supports both QuickBooks Desktop and QuickBooks Online. If QuickBooks Desktop is your accounting system and you plan to stay on it, Entriwise remains a viable option specifically for Amazon sync.
How do I migrate from Entriwise to SyncTools?
- Note your current Entriwise account mapping — which QuickBooks accounts your Amazon categories map to.
- Start a SyncTools free trial and connect your Amazon account.
- Replicate the same account mapping in SyncTools (book the free onboarding call to do this in one session).
- Backfill historical data — SyncTools imports up to 24 months of historical transactions so there are no gaps.
- Run one settlement period in parallel to verify the SyncTools reconciliation matches what Entriwise produced, then cancel Entriwise.
Most sellers complete the migration in under a week.
Also compare:
- SyncTools vs A2X — for Amazon and Shopify sellers evaluating A2X’s settlement sync
- SyncTools vs Synder — pricing transparency and setup complexity compared
Integration guides:
- Amazon QuickBooks Online Integration
- eBay QuickBooks Online Integration
- WooCommerce QuickBooks Online Integration
Integration pages:
- Amazon QuickBooks Online Integration overview — feature details and pricing
- Amazon Xero Integration overview — for Amazon sellers using Xero
Start a free SyncTools trial — no credit card required. Connect your Amazon account and run your first sync in under 15 minutes.
Not sure which plan fits your setup? Talk to our team — tell us your platform, volume, and accounting system and we’ll recommend the right option. We reply within one business day.
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