SyncTools vs A2X: Which eCommerce Accounting Integration Is Right for You?
Comparing SyncTools and A2X for eCommerce accounting automation. See how pricing, platform support, and sync modes stack up before you decide.
SyncTools and A2X both automate eCommerce accounting sync — but they diverge in coverage, sync depth, and pricing. The single most important gap: A2X does not support WooCommerce. If your store runs on WooCommerce, A2X is not an option. Even for Amazon and Shopify sellers, SyncTools offers more sync flexibility and broader accounting system support at lower cost.
TL;DR: A2X starts at $29/month and does not support WooCommerce. SyncTools starts free (200 orders/month), supports WooCommerce, Linnworks, and all major accounting platforms including NetSuite and Sage. For most sellers above a single-channel Amazon or Shopify setup, SyncTools costs less and covers more.
The Short Answer: SyncTools vs A2X
| SyncTools | A2X | |
|---|---|---|
| Entry price | $0/month (free plan) | $29/month |
| Shopify | ✓ | ✓ |
| Amazon | ✓ | ✓ |
| WooCommerce | ✓ | ✗ |
| eBay / Etsy / Walmart | ✓ (via integrations) | ✓ |
| QuickBooks Online | ✓ | ✓ |
| Xero | ✓ | ✓ |
| NetSuite | ✓ | ✓ |
| Sage | ✓ | ✓ |
| Zoho Books | ✓ | ✗ |
| Microsoft Dynamics 365 | ✓ | ✗ |
| Summarized sync | ✓ | ✓ |
| Individual transaction sync | ✓ | ✗ |
| Free plan | ✓ | ✗ |
| Phone support | From $39/month | Not standard |
Platform Coverage: The WooCommerce Gap
A2X connects Amazon, Shopify, eBay, Etsy, Walmart, and PayPal to QuickBooks Online, Xero, Sage, and NetSuite. It has been a trusted option for Amazon and Shopify sellers since 2014.
What it does not do: WooCommerce. At all.
This is a hard stop for merchants who:
- Run a WooCommerce store as their primary sales channel
- Sell on WooCommerce alongside Amazon or Shopify (multi-channel)
- Are building on WordPress/WooCommerce and need accounting automation from day one
SyncTools connects Shopify, Amazon, WooCommerce, and Linnworks to six accounting systems: QuickBooks Online, Xero, NetSuite, Sage, Zoho Books, and Microsoft Dynamics 365 Business Central. If WooCommerce is part of your stack now or could be in the future, SyncTools is the only viable option between the two.
Sync Modes: Summary vs. Transaction Detail
A2X’s core design is payout-level summarization. It takes your Amazon settlement or Shopify payout and converts it into a single summarized journal entry that reconciles exactly to the deposit in your bank account. This approach is clean, accountant-friendly, and very reliable for high-volume merchants who don’t need per-transaction detail.
The limitation: if you want to see individual orders in your accounting system, A2X cannot do it. Every transaction is collapsed into the settlement summary.
SyncTools gives you both options:
- Summarized sync — daily, weekly, or payout-wise journal entries, same reconciliation reliability as A2X
- Individual transaction sync — each order, refund, fee, and payout synced as a separate transaction into QuickBooks or Xero for full audit trail granularity
For merchants who need per-transaction visibility — to reconcile individual orders, track returns by SKU, or satisfy audit requirements — individual sync is the right mode. A2X simply cannot provide it.
Pricing: What You Actually Pay
SyncTools pricing
| Plan | Monthly | Transactions/month |
|---|---|---|
| Free | $0 | 200 |
| Lite | $19 | 200 |
| Basic | $39 | 500 |
| Standard | $59 | 2,000 |
| Plus | $89 | 5,000 |
| Overage | $5 / 100 transactions | — |
SyncTools pricing is based on transactions per month, applies across all connected channels, and does not multiply per sales channel.
A2X pricing (single channel)
| Plan | Monthly | Orders/month |
|---|---|---|
| Mini | $29 | 200 |
| Starter | $59 | 1,000 |
| Standard | $79 | 5,000 |
| Standard 10K | $159 | 10,000 |
A2X multi-channel pricing
| Plan | Monthly | Orders/month | Channels |
|---|---|---|---|
| Multi 1K | $89 | 1,000 | 2 |
| Multi 2K | $115 | 2,000 | 3 |
| Multi 5K | $169 | 5,000 | 4 |
| Multi 10K | $229 | 10,000 | 5 |
The compounding cost problem with A2X: A2X charges per channel. A seller on Amazon, Shopify, and eBay with 5,000 orders/month pays $169/month on A2X’s multi-channel plan. The same seller on SyncTools Standard pays $59/month — a $110/month difference, $1,320/year.
At higher volumes, this gap widens further. A2X’s Premium tier for 50,000 orders on a single channel reaches $579/month. SyncTools handles 5,000 transactions on its Plus plan at $89/month with $5 per 100 transactions in overage.
Note: A2X counts orders, SyncTools counts transactions (an order may generate multiple transactions — sale, fee, refund). For most merchants, these numbers are similar in practice, but you should estimate your transaction volume before comparing directly.
What A2X Does Better
Honest comparison requires acknowledging where A2X leads:
Settlement reconciliation precision. A2X has been refining its payout reconciliation logic since 2014. It handles complex Amazon settlement edge cases — FBA inventory adjustments, retroactive fee changes, advertising credits — with a level of depth that reflects years of iteration. For accountants managing many Amazon clients, the A2X certification program and its reliability in high-volume scenarios are genuine advantages.
Accountant ecosystem. A2X has built a strong accountant and bookkeeper certification program. Many eCommerce accountants recommend it by default, and if your accountant is already trained on A2X, switching introduces coordination friction.
What SyncTools Does Better
WooCommerce support. Non-negotiable for WooCommerce sellers. A2X is not an option.
Individual transaction sync. Full order-level detail in your accounting system, not just payout summaries.
Broader accounting system support. Zoho Books and Microsoft Dynamics 365 are not available in A2X.
Multi-channel pricing that doesn’t compound. One plan covers all your channels. No per-channel multiplier.
Free plan. 200 transactions/month at $0 gives you a production-ready integration to evaluate with real data before spending anything.
Phone support from $39/month. A2X’s support is primarily email-based for most plans.
Who Should Use Each
Choose SyncTools if:
- You sell on WooCommerce (or might in the future)
- You need both summarized and individual transaction sync
- You sell on 3+ channels and want to avoid per-channel pricing
- Your accounting system is Zoho Books or Microsoft Dynamics 365
- You want a free tier to test before committing
Choose A2X if:
- You sell only on Amazon and/or Shopify
- Your accountant is already A2X-certified and prefers that workflow
- Payout-level summarization is exactly what you need, nothing more
- You’re willing to pay a premium for a longer-established product in a narrower use case
Migrating from A2X to SyncTools
The migration is straightforward:
- Note your current A2X account mapping — which QuickBooks or Xero accounts your Amazon/Shopify data maps to.
- Start a SyncTools free trial — connect your sales channels and replicate the same account mapping.
- Backfill historical data — SyncTools can import up to 24 months of historical transactions so there are no gaps in your books.
- Run both in parallel for one period — verify the SyncTools reconciliation matches what A2X produced before cancelling.
Most merchants complete the switch in under a week. SyncTools onboarding includes a free setup session to help configure account mapping correctly from the start.
Frequently Asked Questions
What is the main difference between SyncTools and A2X?
SyncTools supports both summarized journal entries and individual transaction sync, while A2X only offers summarized payout sync. SyncTools also supports WooCommerce — a platform A2X does not connect to.
Does SyncTools work with WooCommerce?
Yes. SyncTools connects WooCommerce to QuickBooks Online, Xero, NetSuite, Sage, and Zoho Books. A2X has no WooCommerce integration.
Is SyncTools cheaper than A2X?
For most merchants, yes. SyncTools starts at $0/month (free plan) and its paid plans begin at $19/month. A2X starts at $29/month. The gap widens significantly for multi-channel sellers: a 3-channel seller at 5,000 orders/month pays $169/month on A2X versus $59/month on SyncTools Standard.
Does A2X support Xero?
Yes, A2X supports both QuickBooks Online and Xero. SyncTools supports QBO, Xero, NetSuite, Sage, Zoho Books, and Microsoft Dynamics 365.
Can I switch from A2X to SyncTools without losing historical data?
Yes. SyncTools supports historical data import — up to 24 months. You can backfill the period before your switch and continue from where A2X left off with no gaps.
Who should choose A2X over SyncTools?
A2X is a strong choice for accountants managing Amazon or Shopify clients who need settlement-level summarized sync and whose workflow is already built around A2X’s certification ecosystem. SyncTools is the better fit for WooCommerce sellers, multi-channel sellers, and anyone who needs individual transaction sync or broader accounting system support.
Also compare:
- SyncTools vs Synder — pricing transparency and setup complexity compared
- SyncTools vs Webgility — for QuickBooks Desktop and inventory management use cases
Integration guides:
- Amazon QuickBooks Online Integration
- eBay QuickBooks Online Integration
- Etsy QuickBooks Online Integration
- Shopify QuickBooks Online Integration
- TikTok Shop QuickBooks Online Integration
- Walmart Marketplace QuickBooks Online Integration
Related guides:
- TikTok Shop accounting guide — payout anatomy, fee structure, and chart of accounts for TikTok Shop sellers
- TikTok Shop QuickBooks integration guide — step-by-step setup for TikTok Shop sellers on QuickBooks Online
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